GoVia: Target Audience 14-26 Latino & Blackmen

Who is Your Target Market Subscription Based Customer for GoVia

Primary Target Audience: GoVia: Highlight A Hero primarily targets individuals aged 14-26. This age group often encounters unique challenges and vulnerabilities during police interactions, making them a crucial demographic for our app’s safety and support features. Young people are more likely to face scrutiny and potentially stressful encounters with law enforcement, and GoVia aims to provide them with real-time support and accountability tools to navigate these situations effectively.

Extending to Parents and Families: Beyond the young individuals themselves, GoVia also targets parents who are concerned about their children’s safety and well-being during police encounters. Recognizing that family safety is a priority, we offer subscription-based packages that cover entire families. Parents can choose from individual packages, small family packages, or larger family packages to ensure comprehensive protection for all family members. These packages provide peace of mind by guaranteeing that every family member has access to necessary resources and support during police interactions.

Subscription Packages: Our subscription packages are designed to cater to various needs and family sizes:

• Individual Package: Ideal for single users who want to ensure they have support during police encounters.
• Small Family Package: Perfect for smaller families, ensuring that each member is covered.
• Large Family Package: Suitable for larger families, providing extensive coverage and support for all members.

Attorney Access: A key feature of GoVia is the immediate access to legal support during police encounters. Subscribers can choose between two types of attorneys:

• Paid Attorneys: For those who prefer or require private legal representation.
• Public Defenders: For individuals who need legal assistance but may not have the financial means to afford a private attorney. Public defenders are available to provide support in the moment of need.

Mental Health Support: In addition to legal support, GoVia offers mental health services. Users can sign up for free mental health support, providing access to professionals who can help manage the stress and trauma associated with police encounters. This holistic approach ensures that users receive comprehensive care, addressing both legal and emotional needs.

Sponsorship Options: GoVia also offers sponsorship opportunities, allowing community members, organizations, or philanthropists to sponsor individuals or families who may not afford the subscription. This feature ensures that vulnerable individuals and families have access to critical resources and support during police encounters, regardless of their financial situation.

Subscription Factors: Subscriptions are based on several factors, including:

• Type of Legal Representation: Whether the user opts for a paid attorney or a public defender.
• Family Size: Ensuring that the package chosen fits the needs of the entire family.
• Access to Mental Health Services: Availability of free mental health support to all subscribers.

Closing the Equity Gap: GoVia’s comprehensive approach, targeting young individuals, their parents, and families, aims to close the health equity gap and promote justice for all. Our service provides immediate support during police encounters and fosters long-term community well-being through transparency and accountability. By offering tailored solutions, GoVia ensures that all users, whether individuals or families, are protected and empowered.

Conclusion: GoVia: Highlight A Hero is designed to serve a diverse audience, ensuring safety, accountability, and support during police encounters. By targeting individuals aged 14-26, their parents, and families, and offering flexible subscription packages, we provide comprehensive coverage and peace of mind. GoVia’s innovative approach to legal and mental health support makes our community safer and more equitable for everyone.